Ara Pachmayer

Ara Pachmayer - bio photo


Assistant Professor, Kinesiology and Recreation Administration

Areas of Expertise

  • tourism
  • sustainable tourism
  • intercultural competence
  • qualitative methods
  • community development

Ara Pachmayer has a PhD in community resources and development and is an assistant professor at Cal Poly Humboldt (Humboldt), with a focus on tourism planning and development. Her research interests include understanding how visitors experience tourism and the impacts of tourism development on communities. Around cannabis research, Ara has conducted a county wide study on resident attitudes towards cannabis tourism in Humboldt County. While primarily a qualitative researcher, Ara also has extensive experience using mixed methods. Ara has collaborated on a number of projects regarding placemaking and tourism development in rural areas. As well, she has experience working in the tourism industry in a variety of capacities.


Pachmayer, A. Cannabis Tourism: Resident Attitudes in Humboldt County, CA, Greater Western Travel and Tourism Research Association conference, Sacramento, CA, March 2019.